London, November 9, 2026: Kerala Tourism showcased the state's diverse experiential tourism offerings at the World Travel Market (WTM) London 2026, held from November 3 to 5, strengthening its efforts to attract international visitors and expand its presence in overseas travel markets.

Representing Kerala under the theme 'State of Wonder', the tourism pavilion highlighted the state's natural beauty, cultural heritage, traditional art forms, community-based tourism initiatives and Ayurveda wellness experiences. The presentation aimed to offer international travel professionals a glimpse of Kerala's distinctive tourism experiences and its diverse attractions.

A major attraction of the Kerala pavilion was its 100-square-metre design, inspired by the colourful celebrations of Kerala's traditional Pooram festivals. The design brought elements of the state's vibrant cultural traditions into the international tourism exhibition, creating a distinctive identity for Kerala's participation.

Seven tourism industry partners representing the hospitality, wellness and travel sectors joined Kerala Tourism at the event. Their participation provided an opportunity to showcase tourism products, establish business connections and engage with international travel trade representatives.

WTM London is one of the major international travel trade exhibitions, bringing together tourism boards, tour operators, hospitality businesses and travel industry professionals from across the world.

Through its participation in WTM London 2026, Kerala Tourism aims to strengthen the state's international destination profile, promote its experiential tourism products and attract more overseas travellers.

The 'State of Wonder' campaign continues to position Kerala as a destination offering a combination of nature, culture, wellness and authentic local experiences.