Kerala Tourism is stepping up its efforts to attract travellers during the Dussehra–Diwali holiday season by promoting multi-destination holiday packages and week-long itineraries featuring the state's diverse tourism attractions. The initiative combines beaches, hill stations, backwaters, heritage destinations and cultural experiences to encourage visitors to explore more of Kerala during the festive period.

The holiday packages were promoted during a business-to-business tourism partnership meeting held in New Delhi. The campaign seeks to strengthen Kerala's appeal among domestic and international travellers by showcasing a variety of experiences within a single holiday itinerary.

Kovalam Among Kerala's Beach Holiday Attractions

Kovalam, one of Kerala's best-known beach destinations, can be an important part of these multi-destination itineraries. Its Lighthouse Beach, coastal scenery, seaside restaurants and accommodation options make it attractive to travellers looking for a relaxing beach holiday.

Visitors can combine a stay in Kovalam with sightseeing in Thiruvananthapuram, including heritage landmarks, museums and cultural attractions. Longer itineraries can also connect the capital region with destinations such as Varkala, the backwaters of Alappuzha and Kumarakom, or the hill stations of Munnar and Thekkady.

Such combinations allow travellers to experience Kerala's coastal, cultural and natural attractions in one trip rather than limiting their holiday to a single destination.

Domestic Tourism Continues to Show Growth

The campaign comes amid encouraging growth in domestic travel to Kerala. According to the report published by Media India, domestic tourist arrivals during the first quarter of 2026 increased by 10.98% compared with the corresponding period in 2025.

This growth highlights the importance of the domestic tourism market and the potential for targeted holiday packages to attract families, couples, groups and independent travellers during major holiday periods.

Festive-season promotions can also create opportunities for hotels, resorts, homestays, taxi operators, restaurants and local tour companies to reach new customers.

Business Partnerships to Expand Kerala's Tourism Reach

The New Delhi tourism partnership meeting provided an opportunity to promote Kerala's holiday experiences to travel professionals and strengthen connections with the travel trade.

By offering itineraries that combine multiple destinations, Kerala Tourism aims to encourage longer stays and wider travel across the state. This approach can benefit established destinations such as Kovalam while creating opportunities for visitors to explore less familiar attractions along their routes.

For Kovalam's tourism industry, the festive season offers an opportunity to promote beach stays, sightseeing tours, local cultural experiences and convenient transfers connecting the destination with other parts of Kerala.

A Festive Season Opportunity for Kovalam Tourism

With its beaches, coastal atmosphere and proximity to Thiruvananthapuram, Kovalam remains a suitable destination for travellers planning a short coastal break or a longer Kerala holiday.

The state's multi-destination tourism promotion could help encourage visitors to include Kovalam in wider itineraries covering beaches, backwaters, heritage attractions and hill stations. Continued collaboration between tourism authorities and local businesses will be important in converting promotional efforts into bookings and longer stays.